The white cement obtained by grinding white clinker obtained by mixing special quality clay (profillite, kaolin) and limestone with gypsum is a hydraulic binder produced for decorative purposes. It is a type of cement used to combine elements such as tiles and ceramics in ambitious architectural structures all over the world. It is one of the highest strength and whiteness products on the market. It is an ideal cement type for general use, requiring high strength and for aesthetic purposes. Its main distinguishing features are high strength gain, aesthetic and decorative properties, surface smoothness and beauty of appearance. It has a minimum of 85% whiteness. Besides its high whiteness, having a stable tone provides a great advantage in the production of building elements. It can be used in colored concrete and mortars. It is used in the production of building chemicals due to its high whiteness and thinness.